Recommended Online Marketing tools

Online marketing tools have made it easier for buyers and sellers to conduct business via internet and in real time.The internet has revolutionized the way we communicate, the way we live, the way we think and it has changed the way we do business. It is now easier to do business with someone in a different locality, time zone or continent irrespective of the time and date. These online marketing tools are easy to use, others are free of charge depending on the nature of business. Businesspersons worldwide can now do their business with such ease and from their comfort of their homes by just clicking on a button.

Social networks website is an online marketing tool that can be use to advertise latest products. These networking sites have millions of followers and viewers thus ready market for your products and services. For example you tube can be used to post videos of latest electronics, skills such as cooking techniques, how to guides. You can use face book to get new customers by creating a group or a page of your products then add people to that particular group or fan page. On twitter and my space, you can request people to follow your online page then they will be able to see what you have to offer. These online marketing tools are very effective as it reaches a wider global audience where you interact with the customers in real time. This helps you know your customers’ tastes and fashion therefore make your services and goods to their preference

Use of keywords is another online marketing tool that can be used to market or search for business on the internet. This is useful for sellers who deal in distinctive products but the buyers do not know how to look for them. This tool s also known as pay per click marketing where sales are generated when the customer clicks on the adverts related to the search or page they were looking for. Google is one example of marketing tool that is cheap and easy to use just time the product or service you want to buy and results will appear.

Search engine optimization (SEO) is also an online marketing tool for advertising products. Online businesses have adopted search engine optimization tools because the internet specifically searches the content the customer has requested. This online marketing tool lists relevant pages making it easier for them to select products and if the content is attractive, the customer will keep searching for that particular page.

Email marketing is another social marketing tool that is cheap and easy to use. Business firms and company can use this tool to target selected customers and inform them about their products and services. This online marketing tool is effective and comes at minimal cost to the firms advertising hence increase revenue. The online marketing tool allows an interactive feature that enables communication between the client and the seller. Useful feedback is gathered from the interaction that can be used to improve the products and services.

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Online Marketing: How it all started

The first thing one would do after building a website is to invest in online marketing, it’s a thumb rule. As we know it today online marketing is the ‘in’ thing, it will never go out of fashion for as long as the world uses the Internet. Just like all great success stories, online marketing had beginnings, small effective beginnings.
The first advertisement for an online advertising campaign was from Bristol-Myers Squibb. They launched this campaign to advertise their drug ‘Excedrin’. The ad invited users to request for a free sample, shipped within America only. They estimated a record 30,000 requests in 3 days!

The first websites as we know it were only text, ads would be incorporated within the text, and the first websites were considered more like online brochures or an advertisement on a business card. In the initial stages of online marketing, e-mail addresses were gathered and newsletters posted to all subscribers in the prospect of getting hits. It was only in the late ‘90s that people realized that more content and more interactive websites can help reach out to a larger audience. Through affiliate marketing too, there has been a rise in demand for quality lead generation. It was realisation of a few facts that actually raised the demand, here’s why:

• 24×7 Connectivity – It’s a TV commercial but it runs all the time.
• Beyond physical boundaries – accessible to anyone worldwide
• Cheaper with larger reach
• Affiliate marketing – on the side money
• On site advertising – lead generation plus money

Now it’s the age of Google. Most websites are optimized to achieve a higher rank in a Google search list. Online marketing has come a long way and it will definitely evolve in the near future. Here, change is the only constant.

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5 Popular Online Marketing Strategies

Online marketing has hit it big in the markets. With its many ‘see-results-immediately’ advantages and strategies, many marketing executives are more inclined to adopt it over traditional marketing methods. They seem to unanimously agree that if you are not riding the Internet wave, you are losing out on a lot of business opportunities. Since the approach is relatively new, it would not hurt to gain some insight into some of the techniques that can be implemented to effectively market online. This brings us to today’s discussion: what methods can you use to hit it off with the crowd as a marketing executive?

There are a number of options that can help you reach out to your prospective clients without sounding like that pushy sales guy everybody hates. Here are a few:

  • Go where the crowd is

Everybody these days have an online presence. Facebook, Twitter, Google+ and many more such platforms have become a part of our sustenance. Exploit it. You have a readymade audience that is waiting to hear about you. Tell them in witty, flashy ways through these sites that you have arrived and you’ve arrived with a bang.

  • There is no place like the email

Postal mailing just got easier. And it’s called email marketing. It’s cheaper, faster and more efficient than the traditional mailing option. You won’t have to worry about your mail getting lost in the hurricane.

  • Give some, get some

You give them valuable information through articles; you get their appreciation on a well written and informative article and a visit to your website. You can either post them on your site, or you can post them on forums or popular article sites. Don’t forget to tag popular and relevant keywords to the articles and provide a company website link.

  • Hello! Advertise!

Make use of popular websites and post ads on them. They are a sure shot way to drive in traffic to your site. They will charge you; nobody is going to promote you for free. You might want to look into pay-per-view marketing techniques too.

  • Live and let live

Some people specialise in selling online for a small commission. Contact them. They might eat into your profits slightly, but hey, they are reaching out to a greater mass and bringing in more revenue too.

One word of caution, though. Tempting as it may be, don’t spam your audience. That is one of the drawbacks of online marketing. There is a lot of spam floating around. Don’t contribute to it. People need to trust you the first time to go back to your site again. If you fail to build that instant trust with your audience, you have lost them.

5 Reasons Why You Should Market Online

Online Marketing is a relatively new and rapidly growing marketing strategy that involves making use of the Internet to promote and sell your products. This strategy does not end at just writing about your company and the products and services that you offer. It also involves certain techniques that you would adopt to improve the visibility of your products and services. The whole idea behind online marketing is to tell the world in a loud, booming voice that you exist in the most cost effective way.

One of the major advantages of online marketing is its low cost. You can make your presence felt with little or no cost. Gone are the days when people would pull out Yellow pages to see who offers a specific service in their area. Everyone now relies on the Internet. You can register in a lot of websites that would list your company under local businesses that can be as effective as printing out banners, leaflets, ads and posting them around the city. What’s more, you get all the publicity for a fraction of the cost that you would be spending on the print media.

With online marketing, you can assess the effectiveness of your marketing campaigns. You can always keep track of what site is driving in the most traffic, which strategy is working and which you need to discard or improve, what percent of the traffic is getting converted to successful sales etc. you don’t need to wait for weeks to see results. In other words, you get all the statistics you may need to gauge your marketing success effortlessly.

Through online marketing, it is easier to target a specific group of buyers. If you are catering to the youth and the relatively younger and tech- savvy generation of the society, what better way to promote yourself than the social media sites?

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People underestimate the importance of regularly updating their websites. You need to reach out and convince the client that you mean good business and that you are dependable especially if you are new to the market and you haven’t yet established your loyal client base. If you have an outdated website that is not very informative, you might just lose out on prospective clients.

With online marketing, you have an edge over your competitors who prefer the traditional method of advertising. You can get you message across to your audience a fraction of a second faster than your peers; that itself could boost your sales immeasurably.

With online marketing, it is hard for the client to miss you. Keep up with the changing times. Marketing was never this easy, fast, effective, and fun!