Must Dos Before Eyeing the Global Market

So you set up a business. You decided to spread awareness and created a website. Things are going great. Now you decide to go global. You study the overseas market, and you see that it is a safe investment. You launch yourself in a larger-than-life fashion. But you note that the overwhelming response that you were expecting is nowhere close to being visible.

Sound familiar?

Are you wondering where you are going wrong? I can hazard a guess. Have you given a second thought to the fact that your website that brought in a lot of traffic in your homeland might just sound like gibberish to the other countries because they simply can’t speak English? Studies show that only 27% of the people who shop online speak English. You are basically losing out on a lot of customers just because they don’t understand what you are trying to sell.

Now we are not asking you to hire somebody who can speak the native language of the country you are targeting and get the whole website written in that language. And we most certainly advise against using auto-translate tools that are available online. Sure, that is what you will eventually end up doing but it is up to you to make sure that the quality of the content on the site is top-class. Your aim is not only to make sure that customers buy from you. It is also to ensure that they come back again. For that you need to focus on a few pointers. Allow us to help you with them.

Your first task as someone eyeing the global market is to know your customers. Do your homework. Know what drives them or holds them back, what makes them generous or stingy, their yearly holiday schedule, their culture, and a good amount of their language to know when somebody is swearing at you. Going global is just not about setting up warehouses all over the world.

Take that well deserved vacation and visit the country that you are looking at for expansion. This will help you observe and understand the people and their culture first hand. Nothing promotes a brand more than its powerful executive making a joke out of himself/herself by trying to fit into a foreign culture. Trust us, most natives find it very endearing. Through this trip you can also hire some local professionals to help you set up shop. It pays to know your partners/ employees well.

Drill a wall post opposite to your desk that says ‘Slang is Bad’. As common as it is, it reflects badly on your company if it is used in a professional scenario. If you cannot maintain a professional image, at least do not attempt a guttural one.

Just because you are a foreigner, do not expect customers to come flocking to your store. Do your homework. Research your market and check out which competitor will keep you up at night. It is better to know who your threats are. This also helps when you want to set up a new line of products that your competition is not providing.

Remember how pleased and helpful the native was when you went on that exotic trip and you tried to buy something at that store and you made an effort to speak her language? Yes, that works when you are expanding business as well. You need not learn to be fluent at it before plunging in. it is sufficient if you can read the contracts and make sense of it. You can pick it up at leisure later on too.

You are obviously outside your comfort zone when you are in a different country with people speaking a language that has no connection to yours whatsoever. Find someone you can trust first and then partner with to help sell your products. It is always helpful to have a native face to represent your product in a native land. And remember, start small. Don’t invest your retirement into it all at once. Things can go wrong in more ways than you can expect.

Also, most importantly, be aware of the market setting in the country. See if the economy will remain stable. If it is and you are ready, move fast. Establish your ground when it is safe. There is no point building a mansion on quick sand.

Internet shopping is gaining more popularity since the recession. People see a lot of advantages in buying online. They are assured that they will get what they want at a discount. The only hurdle is to set up trust. Once you pass that, we are sure you will soar the blue skies. Good Luck!

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Online Marketing Guidelines

Website contents are dished out like hot buns these days. There is so much demand for a web presence in today’s age that good content can make or break your business. But often, we see how web content of a specific type works for one company but fails to do anything but occupy space for another.

It is all about understanding your goals; whether it be your marketing goals or business ones. Let there be some rhyme or reason to your marketing strategy. If your audience wanted fun, they would turn to stand-up comedy. Remember, you are cleverly and discretely selling yourself. Just because it worked for company X, does not necessarily mean it will work for you too. Once your goal is nailed down, content becomes easy to create.

I have seen so many websites that seem to think blogs are where you advertise your creative skills. It is; if it is your personal blog. If the blog is meant for company promotion, please refrain from expressing your feelings. Every post that goes on your blog needs to be a part of the quilt pattern.

To guide you along a path of uncertainty, here are a few tips that can help make your life less strenuous while planning your online marketing strategy.

Customers Dig Informative Content

The content you put up on your website should be useful, well written and informative. Customers come looking for services for a reason. Sometimes, they are just looking for information. If what you have to say is everything that they are looking for, you just won your case even before you made your defence. It is important to make prospective clients feel that they are in right hands. Be genuine.

Wrap it With Fancy Paper

The line “It’s not what you say, but how you say it that matters” has been used silly. But it still is as true as it was when it was first said. Your content should attract social media sites like sweets attract flies. It’s nice to have a loyal customer base. It is more exciting to have new ones. You need to get the word out there that you exist and you are mind-blowingly good. Social networks will act as your best friends.

Talk About Your Problems

When I say talk about the problems, I mean discuss the problems that your company is structured to solve. Put your content out there. People will have more questions. Make use of the questions and answer them. You can build a solid FAQ section with this. Also, you can make use of the questions to improvise on content for the next website makeover.

Be a Dr. Phil

Don’t just talk about the problems. That will make you seem like a perpetual whiner. Offer solutions too. Offer expert advice. Sometimes, people do love to listen. If your company offers an innovative solution to a gargantuan problem, talk about it. A lot! By doing this, you are just not telling your customers that you can do it; you are showing them that you can do it.

Everybody Loves a Good Discussion

Your product is good. It is better than good. It’s the best. But still, you are not able to perform well. Does this sound like a problem you are facing? It may be because your product is highly priced. Or maybe it’s complicated to put together. Is it not user friendly? Explain why this is so. Offer suggestions. Offer to assemble the machine for the client; offer to train the client to use the product; not only will you be known as a considerate buyer, you are also selling your product.

Add a Little Drama

When you are writing content for a site, remember, you have one thing going for you‒ the reader’s imagination. Imagination lets the person add more details to the picture than an award winning ad. Bank on it. Let your customer feel the importance of your product even before he has used it. The idea is to ingrain the need for the product in your customer’s mind.

Pair Up

If you are good at doing A but are ridiculously lousy at B, and someone else is good at doing B but is equally bad at A, do you know what the logical solution is? Yes, a mutually beneficial partnership works very well. Sometimes, passion speaks. Be irreplaceable at what you do; you will find someone who wants to promote your expertise.

 Be Human Friendly

Most companies build their content around search engine keywords. What’s damaging about this technique is that the customers may not find you all that informative or impressive. The aim is to draw the clients to you, not just the SEO. Create content that people will find useful. SEOs will most certainly find you.

Online Marketing Guide to Help Your Business Grow

Selling your products requires adequate planning, aggressive adverting and marketing of the products on offer. Before you start on selling your wares online, you will need a few tips to get you on the road. This online marketing guide will guide you how to lure potential customers to your site and make sales from them. The aim of online marketing is to reach to customers and persuade them to purchase the products on offer. Making sales mainly depends on how you present your products to the customers and so if your site is presentable you will get more hits and vice versa.

  • Social Networking sites

Adopting social networking sites is also an online marketing technique to create public awareness of your products and services. These network sites include face book, twitter, my space, you tube and many more. For example, in facebook, you can advertise your products by creating pages and groups then request people to join and see what you have to offer. You can also post videos and how to guides for products that requires practical demonstration. These online marketing sites enable one to be on close contact with their customers and you will be able to know their opinions and reviews about your products.

  • Target Marketing

Identify your target market before you advertise your products online. It is pointless to engage in online marketing of products without knowing your sense of direction that is why most websites fail. If your target market is children you have to know their needs and wants, you cannot sell to children hair loss products. Attract your target market with information and articles that will interest them and in that way you will receive many visitors to your site hence increasing your chances of making sales. Be up to date with trends on the products you are selling as the customers are looking up to you to give them the latest products that are in the market. Online marketing is your chance to show what you have in store and keep your customers in suspense to retain and attract more traffic.

  • Search Engine Optimization

Register for search engine optimization to enable your site be viewed when customers search for products relating to your profile on the net. This online marketing strategy works as a directory that makes it easier for one to be located. There are companies that specifically set up for this purpose Google, msn ,yahoo  just to name a few are examples of search engines that can be used to locate products online with search ease. Using this online marketing tool will go a long way in increasing your sales as customers will find it easier to locate you an d they will always be coming back. When using online marketing  as a way to market your goods  you should ensure you have thought of the customer as you advertise , Be in their shoes  know what they expect from you, for example free games on your site is way of attracting visitors to your site. Post interesting material that will lure visitors and leave room for comments as customers like to give opinions.

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Online Marketing Software

Online marketing can be a very tedious activity and involving especially when an individual or a company does not have personnel with online skills. However, with the growing technology, developers have invented online marketing software that has simplified and revolved the whole ideas of online marketing.  This marketing software has replaced most of the work which was (that could be) done manually or with several staffs and thus efficiency and much time is   saves in the process.

  •  Instance developed to handle

Marketing software’s has been for instance developed to handle the following online marketing task: SEO Marketing, PCC Management .email marketing and social marketing automations just to name a few. For example, email marketing software enables the sender to mail quality contents and in turn it analyses the feedback which would be done by an individual. Online marketing has indeed made things easier whereby an survey software is designed to get the data online, process the data and then give analyses information much quick than it could been handled by human being.

  • Some important online marketing software

Some of the known online marketing software include: PPC BidMax, Mail Communicator, Adobe Online Business Optimization, XGenSEO, Apex Pacific and Email Validator among other. Introduction of this online marketing software has come with a lot of advantages not only to the marketers but also to the businesses at large. This software has help in saving time which would be used to hire many personnel to perform one task that is being done by this software’s. As a result of this online software we are able to get reliable information with less error and in turn value for money and results for our online activities. THE online software re has facilitated reception of quick feedback and analysis of the data. The sites seek SEO is able to get better ranking faster with the use of this online software as compared to when it done by human being.

  •   Suitability of the software

The suitability of the online marketing software will greatly depend on the tactic taken and the result desired, for instance, if individual employs Email marketing as his desired online marketing option, he may go for Email Validate or email communicator. And those seeking to optimize on the search engine may choose XGenSEO or any other related.  This online marketing software’s are being sold by the developer at a cost and cost may vary from one software to another and depending the strategy wishes to be undertaken by the marketer. The user may shop to determine the suitability of the automation software that will give return for his money and at the same fulfill the online marketing aspect with set goals achieved at the end of the day.

  •   Some activities

The online marketing software aids in the when carrying out online promotions, but still there some activities which need to be done manually in order for the software to give accurate information and desired result as well. A vast research is necessary on the best software to employ on your online marketing activity as with increase of internet fraud, an individual may buy either fake software on lost money.

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Traditional Marketing vs. Online Marketing

Whether traditional vs. online marketing, the marketing department of every business must ensure reliability and good strategy in making the products and services more visible. Every businessman from all over the world admires growing and become popular all over the world someday.  For a business to be successful, one must be determined and focus fully on its operation.  Even an established business must still put more efforts in making its products and services visible to its customers.    For every business to succeed, it is crucial that it considers creative marketing platform.  Moreover, the growth of the business in future depends on strong marketing strategy that is planned with well experienced team of markers.     

  • Many businesses are choosing online marketing

It is quite evident that many businesses are choosing online marketing rather than traditional marketing due to the fact that in the recent past, every business is going online and so do marketing campaigns.  For instance, it is a fact that an individual would prefer to go online to listen to his favorite music to waiting until the music is played on the radio.  Online is very quick, reliable and very accurate in delivering information.

  • Online marketing more often than traditional marketing

Within online industry there is stiff completion in terms of marketing since there are many people dealing with the same products and services and they all want them to become visible to their customers.  This is why it is better to use online marketing more often than traditional marketing because traditional marketing seems to work so slowly and sometimes most customers are not able to obtain the kind of information that they should obtain.  Traditional marketing vs. online marketing only work well when both are combined together.  For instance, when the simple radio adverts are incorporated with website addresses, they do much better. As illustrated before traditional marketing is slower and costly at the end of the day since incases when one needs to send a mail or call his potential customers, it would take some time before the goal is achieved but when it comes to online, it only takes a few seconds to obtain the necessary message5.

  • The importance of developing a business website

For business that talks to their customers trough phone calls, it is high time now they realize the importance of developing a business website so that the clients will be able to post their comments in relation to the products and services for the business. Incase a customer finds some errors in the products, one can swiftly complain to the producers over the products for correction.   While the traditional marketing mainly concentrates on the products, services and their prices, the online marketing focus on the traffic target.  Traditional marketing employs the usability of televisions, newspapers, magazines as well as flyers among others while online mainly employs internet and it seems to be the safest and the quickest in promoting business sales.

Traditional marketing vs. online marketing is still something that most people are still arguing about which is best to employ considering the price of employment and the level of productivity. But all in all one must full understand all these techniques before using them.

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Online Marketing System

Online Marketing System (OMS) is a complete body or network of online marketing solutions. If you are a marketer, don’t wonder for searching the consumer behavior offline! Online Marketing System (OMS) creates a defined line of procedure to achieve the objectives of online marketing for marketer who intends to know insights of customer behavior, how customers seek information through websites and trends of selection of products or services. Apart from the marketers, even private analysts or legislative bodies controlling specific segments of markets use Online Marketing System (OMS) to study the market or customer behavior.

  • Fully automated or hybrid system

Online Marketing System (OMS) can be fully automated or hybrid system. A fully automated Online Marketing System (OMS) do not require human efforts which can be appearance of static commercial pop ups on social networking like Face book or Orkut or dynamic stock updates on knowledge websites which changes during stock market is open. A hybrid Online Marketing System (OMS) comprises group of people using some automated Online Marketing Systems (OMS) or networks to promote brands or services. E-mail marketing is hybrid Online Marketing System (OMS) e.g. sending e-mails to intended users or customers about brand awareness, request business or seeking for information or buyer tastes to conduct market study through use of surveys or questionnaires.

  • Choice is yours!

Want to go for an Online Marketing System (OMS)? There are 1000’s of vendors of Online Marketing System (OMS) available in market with varied systems, types and prices. Choice is yours! You can have one Online Marketing System (OMS) at a time or 3-4 Online Marketing System (OMS) working together as a group depending on the length and spread of market you are looking for trade.

  • simplest Online Marketing System

An effective Online Marketing System (OMS) should be simple and flexible to end consumers. Without any special skills, internet background, or business experience, you’ll have your own Online Marketing System build up and running in a matter of just few minutes that’s called simplicity. Creating a personal blog on web and allowing ad agencies to put advertisements on your personal blog site is one of the simplest Online Marketing System (OMS). In the cut throat competition, one needs flexibility in Online Marketing System (OMS) which allows marketers to add their own personal content, text, pictures and videos to personalize their marketing and brand themselves online.  The system contains multiple pre-installed templates, ads, marketing campaigns and more, which is great for beginners and also allows the personal customization experienced marketers demand.  Remember, your Online Marketing System (OMS) should be capable of benefiting you online and offline customization!

  •  Advantages

Your Online Marketing System (OMS) not only increases your sales of products or services but in fact sales the best out of all and more advantageously one that your customer needs. Take any garment website (e.g. Peter England, Laded etc.) and you will wonder you can access millions of garments just on a click of your mouse, enlarge them, swap them, choose different colors and size, select the price range too. An Online Marketing System (OMS) is like spiders net which will never allow your customer go away!

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Online Marketing News

It will be no surprise if great search engines like Google, Yahoo Search or Wikipedia starts taking surfing charges from intended users. Why not? Information is costly in these days. Online Marketing News (OMN) keeps marketers, consumers and analysts aware of Online Marketing world. Online Marketing News (OMN) can be new Online Marketing System available, new Online Marketing Ideas exchanged, tie ups with search engines, offers and schemes available in Online Marketing Systems, Guidelines and Ethics in Online Marketing world etc.

  • Role Online Marketing News

Online Marketing News (OMN) is not just for intended users of online marketing i.e. marketers, consumers or analysts but a plays a great role in social media. Online Marketing News (OMN) spreads spam mail awareness, alerts of no sharing bank or personal details to unknown and unauthorized web teasers, restricts spreading viruses and even raises charity for piracy protection etc. Wikipedia has set an example of how Online Marketing News (OMN) effectively address social objectives by putting all efforts to promote Stop Online Piracy Act (SOPA), a legislation of United States on stopping web piracy.

  • Channels of Online Marketing News

Channels of Online Marketing News (OMN) can be audio, written (mails, blogs etc.) or videos (You Tube) or pictures (with a social message like cartooning).  Highly effective Online Marketing News (OMN) is videos as they often succeed in leaving visual impacts in end consumers. If you think you make the best Pastas in UK, put a video of how you make Pastas and you will understand the importance of Online Marketing News (OMN)! Online Marketing News (OMN) through videos addresses even sensitive issues like lactation, pregnancy problems, stress relieving tactics, awareness of child molestation etc. The social organizations and charity institutions are spreading their arms through Online Marketing News (OMN). Even top brands have started using Online Marketing News (OMN) to be in touch with their customers more regularly e.g. 61% of top 100 brands have a page on Google+.

  • millions of opportunities

Online Marketing News (OMN) brings mass traffic to Online Marketing be it through blogs, websites, e-mailing whatever! No traffic no effective Online Marketing. Online Marketing News (OMN) not only brings mass traffic but creates a cartel who shares Online Marketing News (OMN) rapidly and at times leaves news at a web place where mass traffic is already gathered. Surprisingly, in 2011, Google received over 3 billion daily searches from around the world, and that number is only growing. Linked In shares your resume over millions of opportunities to billions of employers with no costs. No wonder you might have stopped calling for physical news papers and started using smart android phones to get in touch with Online Marketing News (OMN).

Best known Online Marketing News (OMN) blogs are Pilgrim, SEO Blog, Kikabink News, RINF, ClickZ etc. These best known Online Marketing News (OMN) comes to the desk of end consumers through blogs, SMS, newsletters, e-mails, pop ups on different networking etc. The more connected these players to end consumers, the more Online Marketing will improve.

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Local Online Marketing

Although online marketing is cost effective and easy to measure the campaign results, some business need to consider local online marketing rather than general or international online marketing. The nature of some business demands local online marketing as their products and services may be only required locally. For instance. A fresh milk processing company in East Africa can only consider local online marketing due to: one, milk is not consumes on some part of the world i.e. Asia, milk is a perishable products and cannot be sold or stored for long period unless they are powder. Business and services which operates locally on certain state need to employ local online marketing.

  • Factors of online marketing

There are factors which can be used to determine whether to go international online marketing or local, and these may include, nature of the business, products and services being offered, the targeted group and market and the demand trend. A barber for example due the nature of his operation and targeted market he would rather list his services on local online directories, local classified website, seek better ranking on local searching engine rather going international where it would be difficult to offer his services. Unlike services which can be offered worldwide, some tangible products may force the seller to concentrate locally and thus local online marketing may be ideal.

  • Social networks

Local business seeking Search engine optimization (SEO) should focus on local engines optimization as well. It would be futile for local business to seek ranking where they won’t be seen or reached by their potential clients. Those using social networks, facebook and tweeter should consider avenues where only local users can be availed, for instance accounts that have only local friends and so on, in addition, social media can be used to drive traffic to your website and thus the audience will come to learn more about your activities. Listing your site or business on local directories and classified site would also be advised. Another local online marketing that can be employed is email marketing, however, this need to be done wisely to avoid being ignored by potential buyers or being reported as a spammer.

  • Online marketing companies

Creating back links on local site can be a good tool to do local online marketing, this is because the site are accessed by neighbours whom in turn may be your  business consumers. Online marketing companies like Google have marketing plan and software that allows their ad word programs to target only certain region and audience (a fees is paid depending on the clicks made on the ads) and this may be a good tool for local online marketing too.

Whether it local online marketing or international online marketing, business  do these  with the I am of making profit, generating more sales and thus whichever media has been embarked on should be appropriate in order to give result and pay for efforts. Moreover, with the increase of hacking, being carefully with kind of information you provide online and to your clients as well.

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Online Marketing Companies

The demand to undertake proper online marketing from the professions has brought up the formation of online marketing companies. These companies are designed to handles online marketing activities on behalf of the individuals and companies, which in turn they charge for the services. This companies comprises of experts in various online marketing field thus they understand better the best  marketing strategies to be undertaken by an individual or businesses who need their services. Most of online companies they handle big range services which may include publishing, advertising, sell of software, and web hosting and web design among other services. Thus most of them may be one shop for your online marketing services

  •   There are established organizations

There are established organizations that have created their own brand while there are a few small and individual offering online marketing services. The complexity and result of the online marketing services may drive an Individual to ether this mega marketing firm or small companies. The online marketing companies is that uses modern technology  and head of the completion and gives best online marketing services is view as the best provider when comes to online marketing.

  • List of online marketing company

The list of online marketing company is long, but just to mention a few: Google, Facebook, Yahoo, Karma Snack consultant,,,, ProspectMX, link building,Indus,online marketing company,Romania seo outsourcing market service India,among others. When online marketing messages rich the target audience and feedbacks are received is when it is considered to be effective.  An online marketing company that will deliver result with less cost implication on the shortest time possible may passive as the ideal option.

  •  The benefit of online marketing company

The benefit of using online marketing company rather than doing it alone or using marketing software cannot be ignored. To start with, Due to the fact that, these online companies are marketing experts they tend to more effective as compared to individuals who have no marketing skills or using online marketing software. Second, these online marketing companies have tactics to woo clients in a better way which a common person cannot achieve. Another benefit of using marketing companies is that, they provide vivid communication about the products and services between the buyer and the services provider in a profession al manner which a software on none marketer cannot do. Finally, most of the marketing activities that may be undertaken by the outsourced company are likely to be permanent if not long term; this will mean even after the contract with the company is done you will still enjoy the services like, increased traffics, search engine ranking and many others.

  •   Training of online marketing

The owner of the business may get training from this online marketing company while undertaking your tasks. This skill will remain a vital tool for future promotion of your products online. It is advisable to continually asses the result of online marketing companies as at time their strategies may fail or take long to be effective. It is also urged marketing is expensive; a business should not get afraid to spend on online marketing companies as far they can account for money.

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Functions of Online Marketing Firms

Having a reliable online marketing firm is essential for business on the other hand if you choose the wrong firm your online business will not flourish. Before you decide to sell your products online, have a strategy on how you inform your target market of the products you are to sell. The internet is a wide abyss that without guidance you will get lost. However, with online marketing firms at your disposal you are on the right track as begin trading your goods and services on the net. These online marketing firms make it easier for you to reach your target market they act as intermediaries thus reducing your role to supplier of goods and services to the market.

Another function of online marketing firms is they provide vital and necessary information about the products and services for sale. Once a customer searches for products online the search engine narrows down the results to the best fit for the customer query. It saves the customer time and energy of going through several sites to finally to the page they are looking for. Online marketing firms simplify the process of searching products thus influencing the mind of the consumer on what to site to click if they want to view the products again in the future.

Online marketing firms also perform the function of interactive marketing. This is where customers are given a chance to give reviews about the products on offer. Useful feedback both negative and positive is received and the seller can use this to gauge the performance of their products and ways they can improve can use this. Interaction with the customers gives them a sense of belonging and shows that are just as important as the product being advertised. Customers like being in control and giving them these opportunity to give reviews is an advantage, they will always be checking your site to give reviews hence a marketing opportunity on the side of the buyer.

Another function of online marketing firms is they provide a means by which traders can market a variety of their goods in one platform and cheaply. Compare this to normal advertising on hard copies, magazine, television, directories it is cheap and effective in advertising of products. All they do is post detailed information regarding products on sale and let the consumer decide. Furthermore online marketing reaches a wider audience worldwide compared to normal marketing firms thus increased sales.

Product placing is also another role done by online marketing firms. This is where products are matched to their corresponding competitor products it simplifies comparison and highlights quality of the products. Customers will find it easy to locate good quality goods and differentiate from bad quality ones. This ensures that sellers only post quality goods which is a plus to the consumers because sellers will try to outwit their rivals in ensuring their products are placed high up the in the searches. This feature also enables on to get quality goods at affordable prices and helps in preventing in dumping of sub standard goods by the sellers as this will ruin their reputation.

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