A How-to on Email Marketing

Email subscriptions are gaining popularity with the general public these days. Companies find that they can cater to customers more effectively when they keep them in the loop and keep them updated them on latest releases. Customers prefer relevant information supplied to their doorstep without having to go through the hassle of searching hundreds of pages to find what they are looking for.

Through email subscriptions, you can boost sales tremendously. Anything that creates awareness about your brand will boost sales. It brings the customer to your doorstep. Of course, making the sale after that is your job. You can do that with killer content on your website or with your charming personality if it’s face to face. Conversion rate completely depends on you.

You can adopt a number of ways to get a customer’s email address; blackmail them, spam their page with continuous pop-ups until they give you their email id, bribe them, add viral posts. If that does not work, you can provide free ebooks, reports and whitepapers in exchange for their email, or you can provide so much relevant information that they are drawn to trusting you and giving them your id for future updates. Or you can think of more creative ways of exchanging what you want with what they want.

Getting an email id is only half the battle. The other half includes an effort from your end and a constant supply of relevant information to keep them from unsubscribing. You need to generate a liking in the customer for your mail. For that there are a few points that you have to keep in mind.

Remember, they came to you for a reason. They handed over private information to you for a reason. Do not misuse it. Nobody likes spammers. Do not supply dummy links or terrible to atrocious content. Do not bombard their mailbox with numerous emails every day. Do not sell their email ids to other vendors. Unsubscribing from your subscription list is only one click away.

If you already have a good subscription number, flaunt it on your website. It adds to the credibility. People always want a good number in a community that they are about to join. Interaction is, after all, what the whole human race finds fascinating. If not, you can always get testimonials from existing subscribers and display it on the website. Promote yourself on social sites. If you reach hundred customers, you will be virtually connected to 100x number of friends of those hundred customers.

The tone of your mail also makes a difference. You don’t want to sound like a push over and nor do you want to sound like an overbearing dictator. Remember, you are the expert. You are the one with knowledge in what you represent. Let your confidence spill into your writing. There is a reason why the Army is so popular.

Try these techniques and let us know if it worked for you. We look forward to your feedback.

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