With record number of users using the web it is important for online business to get promoted for better visibility. It is only then can better leads be generated and can boost the sales revenue. For this there are various marketing techniques and tools available in the market. Likewise new methods have also been developed thanks to technology. One such tool that is doing the rounds is social media marketing. The use of this guarantees a greater visibility to the target audience, and it is why most of the businesses rely on SEM leverage business prospects online to gain firm footing.