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Thread: Word Of Mouth
10-14-2004, 12:00 PM #1
- Join Date
- Mar 2004
Word Of Mouth
Alot of people say that "word of mouth" is the best advertising their is for webhosting companies. But I have some questions: how do you motivate your current customers to recommend you to friends?
10-14-2004, 12:26 PM #2bliksterCGuest
A couple things you could try would be to ask your clients for referrals, remind them to refer someone to you if they like the service you provide. You could try offering a credit to any client who sends a referral your way. You'd need to work out the logistics of the offering to suit your company but I'm sure you get the jist of it. Another way of getting referrals is to send business cards to your clients. You could try having holiday cards imprinted with your conmpany name and send them out to your clients with business cards asking for referrals. I find that holiday cards are usually very economical and go along way when building raport with your clients...which is something rare in our industry, IMHO.
Good luck, hope these ideas will help you out.
10-14-2004, 03:43 PM #3
- Join Date
- Jan 2004
well I send out newsletters always at the end of the letter I say if you refer some one you will get x amount.
IT is the best method of advertising as it has the highest "conversion" rates into customers.
10-19-2004, 01:57 PM #4spallaGuest
if the client is happyOriginally Posted by Tris
10-19-2004, 02:21 PM #5
- Join Date
- Jan 2004
They would not refer if they were not happy wih our services...
10-22-2004, 03:08 PM #6NS-IconGuest
We are currently planning on offering our current customers plenty of credit for any referrals they send our way. We are considering setting up an affiliate system; we feel this is probably one of the best methods of ensuring our customers get all the credit they deserve for the referrals.
Anyone here have any recommendations on a affiliate script? I know there are plenty of them on the market, but not all have been tried and tested. Any recommendations would be a great help.
10-22-2004, 03:22 PM #7bliksterCGuest
You could look into WHMAutoPilot. This is a billing automation script that has a "client rewards program". Some things you can do:
Create monthy % or one time payouts - per plan
Affiliate history (3 months at a glance in client side)
Provides report of all affiliates due payment monthly
Affiliates see who, when and how long for each referral
Affiliate approval process (accept or deny status)
Monthly reporting to admin on all active affiliates
Automatic link generation for referrals, per plan
10-23-2004, 04:51 AM #8
- Join Date
- Mar 2004
I recently did a customer survey to see what our customers think about us. Almost all customers say they would recommend our company to a friend
10-23-2004, 10:30 AM #9bliksterCGuestOriginally Posted by Pixelation
You can convert those surveys into testimonials for your web site by going to the clients who said they would recommend you to friends and asking for a short testimonial.
This is good information I found from webhoststartup.com on acquiring testimonials from your clients:
How to Get Testimonials
You're looking for the best way to convert traffic into sales. So you
have a flashy web site, the best prices imaginable, amazing graphics.
But there is one important detail you may have overlooked, or you may
have been too lazy to gather on your own. It's something that's very
easy to do, it's free, and believe it or not, it is valuable.
Customer testimonials are the best sales tool you can have. You can
pitch and promote all you want, but once your promises of amazing
service are echoed by customer experiences, you get closer to making
that sale. But instead of hammering the point of how important
customer testimonials are, let's explore how you can use them to
increase your sales and enrich the relationships you have with your
First You Must Deliver
Before you jump up and start soliciting customer testimonials by
firing off e-mail to your customer list, or getting on the phone and
begging them to give you praise for your services, you must deliver.
How do you deliver? Fulfill your promises. Provide your customers
with a great experience. Give them something to talk about. Going
the distance to satisfy your customers will not only leave a lasting
impression on them, but it gives them that feeling of reciprocating
your kindness, at the very least, by sharing their experiences with
others. This sets you up for a great testimonial from a customer that
Ask For Feedback
After a month or so after you have established your relationship with
your customer, ask for their feedback. Feedback comes before you ask
them to provide you with a testimonial, and it is a way to measure
their experience with your service. Asking for a testimonial before
you know what your customer feels about your service is a bit
aggressive, and may turn them off. It is important to first measure
how they currently feel about the service you are providing.
Your feedback system could be automated, using a system, for example,
that sends out a feedback survey after 30 days, or you can make it
personal by giving your customers a call. What you ask on your
feedback is entirely up to you, but it should allow you to gather
enough information to give you the ability to measure how well you are
delivering your services and identify what can be done to improve
Request a Testimonial
Now that you've got feedback, and you have an idea of how satisfied
your customers are, ask for a testimonial. Identify customers who are
extremely pleased with your service and who are more than willing to
share their experiences with others. It isn't difficult to identify
customers who will provide you with a heart warming testimonial, and
these are the testimonials you should display on your web site anyway.
"Thank you very much for your feedback, we appreciate it very much!
Would you like to share your experience with others by providing us
with a testimonial?"
Show Your Appreciation
While your best customers will provide you with a testimonial without
expecting anything in return, giving your customers a certain token of
appreciation is just the right thing to do. It is a part of going
that extra mile for them, and showing your appreciation will continue
to build your relationship with that customer. Remember, your
customer has friends who might be in the market for web hosting. Give
them a reason to refer their friends to you.
"To show our appreciation for telling us how you feel about our
services, we'd like to give you two months of web hosting at no
It's Still About Service
Testimonials are a reflection of the quality of service you provide to
your customers. Prospects visiting your web site seeing testimonials
will more than likely be impressed. But you must keep in mind that
the motivation behind providing a quality service should not be based
on just the number of testimonials you will get on your web site.
Referrals are a big part of business, and by providing a quality
service that your customers will love, your business will continue to
grow as your customers share their amazing experiences with their
friends, who will eventually become your customers.