In Google index, use of SEO is very useful and effective. Through this, you can achieve good response on the visibility of the website and ensure tremendous positive result on the usage of good SEO techniques. Therefore, if you want good traffic generation of your website, then you should follow or hire good SEO expert and get involved in the perfect use of SEO. PPC is a good advertising technique i.e. Pay-per-click model and this will ensure you with good visibility of the website and enhance your business in a great and effective manner. Use both the techniques and enjoy both the service for good website visibility.