SearchEngine Optimization is a special sort of process, which is aimed toimprove the visibility of any particular web page on search engines.Two types of SEO strategies are used namely off-page optimization andon-page optimization not only in India but alsoall over the world. SEO techniques availablein India help to improve your site’s ranking in differentkinds of search results such as image search, video search, localsearch, academic search, news search and many others. This onlinemarketing strategy involves editing of web page content for improvingthe relevancy of keywords and tags. Social bookmarking, forumposting, article submission, link building and directory submissionare some of the comprehensive SEO techniques.