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09-01-2004, 09:23 AM #1
- Join Date
- Dec 2003
Affiliate marketing and Affiliate programs
Very useful article about affliate programs and maketing. This is written by Michael Bloch.
Affiliate programs are a very viable way to generate income for your site, and an excellent introduction to ecommerce - but it's a numbers game. The more people who visit your site, the greater your chances of creating a good income, especially if the programs you participate in are related to your site topic.
You've probably come across many commercial sites that offer the "best affiliate program". Perhaps I can save you some time and frustration by communicating some of my experiences in this field.
How do affiliate programs work?
An affiliate program is where a company offers to pay you x amount for either a click through from your site, a fixed amount for a lead (where the visitor signs up for a newsletter, etc.) or a percentage of a purchase made by a visitor as a result of a click through.
Even if the visitor does not make a purchase on the advertisers site immediately, most programs will offer a "cookie duration" of usually around 30-90 days. This means that as long as the visitor has the cookie in their cache; even if they return to the advertisers site one month later, you will still receive the commission from the sale - but, as in all things business related, cookie duration is something that you need to check and not assume that this feature is standard. Challenges in finding the best affiliate programs
When I first began searching and implementing affiliations with various companies; it was one of the biggest time suckers in maintaining my site. I spent countless hours searching for suitable affiliate programs, implementing the links and then monitoring their activity. It is definitely not a get rich quick scenario. The income generated from each program was relatively low, as at that time the number of visitors to my site was not high. It was not uncommon for companies to disappear without notice and since most affiliate programs only pay out at around the $25 mark, I would lose the revenue.
The other aspect that I was not happy with was the idea of another companies banners littering my site, if you implement too many on any given page it only serves to confuse and irritate your visitors. Any more than one animated element on a web page can be very distracting.
Affiliate tracking was also a problem. After you have successfully applied to become an affiliate for a company, they will usually supply you with some personalized code or link. It is very important that this code is implemented correctly into your page, otherwise you may be sending the company visitors without being reimbursed. Most snippets of code contain a unique user id; which is used by the company to distinguish which site sent traffic. Even if you do implement this code properly, it has been my experience on occasion for it not to function correctly.
All things considered, I wouldn't recommend the "hunt and peck" method for finding a good affiliate program. Your time is too valuable and could be better spent creating content and updating your site. But there are some excellent individual companies offering affiliate programs out there. Recommended Affiliate Networks
What I have discovered to be very successful is to utilize companies like Offers Quest for text link advertising. Text links are great as they are bandwidth friendly, and when implemented properly add valuable content to your site which can also assist in search engine rankings.
I still use banner ads, but only one per page and also a single pop under, strategically placed on high traffic pages. Pop unders can be implemented in a way that won't annoy your web site visitors - but it depends upon the agency you use. For information regarding the creation of income via banners and pop under advertisements and the best affiliate networks for these mediums, view these articles: Great reporting and income protection
Statistics reporting is excellent and you can monitor the progress of your campaigns through one interface. They offer a wide range of marketing resources to assist you in implementing programs. Because all your programs are housed under the one account, the dollar amount increases more rapidly allowing you to reach the minimum payout levels more rapidly. And if one of your merchants goes belly up; you don't lose the revenue and you are advised immediately so that you can remove the link. Offers Quest offers multi-site support, so if you run a number of sites you can still house them under the one affiliate account.
Offers Quest has an excellent searchable directory to allow the easy location of suitable programs for your site. Tip: try to find programs that reflect the nature of your site. If you run a site dedicated to religion, you'll probably find that an affiliation with a casino to gain you very little income and will probably be counter productive to your site's traffic! On the other hand, a web design site with an affiliate link to an ecommerce merchant may actually improve your visitor stats. Another thing to bear in mind is that many search engines and indices such as Yahoo may not allow your site into their listings if your site mainly consists of affiliate links.
Even if your code is set properly and appreciable content surrounds your affiliate links and banners, you will still "lose" revenue. Tracking does not always work and many visitors are opposed to cookies. For more information on successful affiliate strategies and protecting commissions, see the articles listed below, particularly Affiliate Marketing Survival Strategies.Cookies are the be and end all with major affiliate programs. Most cookies are benign, but some companies do utilize them unethically. The publicity from these cases has made some users quite shy of allowing cookies on their systems. Certain browsers, such as Web TV do not handle cookies well, but considering that Web Tv only has a reported 0.1% share of the market, this will have little impact on your career as an affiliate.
So, bearing this in mind, go forth and affiliate! Try out the Offers Quest affiliate network
09-04-2004, 12:14 PM #2
- Join Date
- Feb 2004
Very nice article. I do have to say that affiliate programs are one of the most overlooked aspects of getting your name, brand and Web site out there to the viewing public. Good to see you tear it apart and break it down for us.The Web Hosting Show - The Voice of the Web Hosting World
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