Customers, what they are

[Pixelation]

Hello,

I wrote this article to explain you what customers are and what they do. Alot of people think this: "a customer is someone who pays me for the services I provide". That's correct, but definatly not a complete definition.

There are 6 "fases/types" of people/customers:

The Unknown: These are looking for something you have, but they don't know your company yet. Your goal is to make them know your company. You can do this by directly contacting them, via advertising, etc.

The Potentional: These people know your company, and they are interested in what you have to offer. Your goal is to make sure they get convinced and purchase web hosting from you.

The Buyer: These people are convinced that they will find what they need (and maybe even a little bit more) in your services. You goal is to set up a contract and/or make sure the buyer signs up successfully.

The Reliable Customer: These people are customers who think your company is reliable. You goal is to work on the relationship you have with the customer in order to get him to the next fase. You can do this by letting them know you like to have them as a customer, you can give them some extra's for free maybe, like diskspace and bandwidth.

The Promotor: These people are really good for your company. They like your services and they gained your trust. They will tell others about the good experiences you have, which is one of the best advertising (word of mouth). Your goal is to get a little bit more personal with them and to make sure they stay satisfied and keep promoting your company. You might even reward them for the promoting by giving the extra resources, etc.

So what you have to do, is follow these 3 steps:
- Searching for customers
- Attrackting customers to your services
- Keeping the customer and build up your relationship with them


In order to get things running well, you shouldn't only try to make buyers from potentional customers, but you should also give the impression that you care about the customers you have. Those customers are your medium for getting more customers! Try to make them promoters, and they WILL talk about you.

I hope this article helped you out,
Thanks,
Pixel

[silverfreak]

Very nice sum up of your average customer molds out there today.

[Tris]

a nice little article, i am sure its useful for many people