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08-22-2004, 02:07 PM #1
- Join Date
- Dec 2003
How to Be a Success at Online Marketing
It is very helpful article to improve your hosting business & online marketing. I hope it will help our members. This article is written for WebHostSchool.com.
A few years ago I would have told anybody who would
have listened that going on line with their business
was the way to go. In the days after the "Dot Com
Bust" though, that is a little harder to admit. Being
online with any business is still a good idea, but
getting yourself known for your product has become
harder as the years go by.
As the Internet becomes much more of a necessity than
a luxury, the chances of you becoming an online
success grow smaller. There are ways around this
though, and to at least give your best attempt in
becoming sucessful at holding a stake in the online
The marketing of your product is key to your success.
With good marketing you are much more likely to make
it than without. Some of the online marketing skills
used though are sometimes overlooked or not known.
Let Others Do the Work For You!
An affiliate program is one of the most overlooked
tools in a company's online marketing arsenal. The
idea is simple. Tell your customers they can
advertise or sell your products, and in exchange you
cut them a piece of the proverbial pie. Although your
not getting as much for your product as you would
like, if you get enough affiliates the numbers could
add up. Would you be happier with selling one thing
for a set price or ten things for a fluctuating higher
Sometimes more money can be made through selling more
at a lower price, as long as you are selling enough to
cover your backside.
Learn to Use the Search Engines to Your Advantage!
Search engine optimization is another useful
marketing tool for you to use. Either by bringing on
a SEO specialist or by reading up about it yourself
online, you can raise your rankings in the search
engines. By learning the best you can of how search
engines work, you can use that knowledge to your
Most of the time when people want something, they do a
search about it. Being within the top ten or even the
first page of results can be more profitable for you
than being listed last for keywords that have nothing
to do with your company.
Team Up With Those Who Share or Can Help Your Goals!
Partnerships with companies that supply the same
demand that you do can sometimes be more helpful than
alienating yourself away from any competition's help.
Web sites with high page rankings linked to one
another rise your ability to be found in search
Also you may find several businesses online that will
help promote your company. In the web hosting
business, there are several dozen Web sites that do
nothing but lists Web hosting companies. Getting on
the list could give your company's Web site some extra
coverage it would not have seen without it.
Let the Customers or Clients Speak for Themselves!
Word of mouth is the best and sometimes the hardest
form of online marketing. The reason it is the best
is if your friend recommends something to you, you are
more likely to check it out. As your reputation
grows, so does your word of mouth advertising. What
you need to do is highlight what others have had to
say about your company's products. This will give
visitors a more friendly sense of being on your Web
The reason this is a little more difficult is that you
can not make people say good things about your
company. You have to do your best at presenting a
solid and good foundation with whatever products you
are involved with. With time, people will grow more
willing to praise you to others, and with others you
will gain more business.
In conclusion, there is more than one way to skin a
cat and there is more than one way to become sucessful
online. An affiliate program, search engine
optimization, partnerships, and word of mouth are only
a handful of the online marketing tools you can use to
08-23-2004, 09:23 AM #2
- Join Date
- Mar 2004
Nice reading ThanksFor reliable shared and reseller hosting, visit RadixHosting.
08-23-2004, 11:08 AM #3
- Join Date
- Feb 2004
You're welcome. These days it seems like too many people are going with a few pop ups or banner ads and calling it a day. Hopefully this will lead to new discussion on newer methods of marketing.The Web Hosting Show - The Voice of the Web Hosting World
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