I have a potential client that is extreamly focused on good rankings with google. He currently has his site with FindLaw. I have done some research and google searches anf FindLaw is consistantly ranked high on the firat page results. I have also noticed that close to every search I did there were either no or only one or two listings on the 1st page results that were not a law firm (or lawyer) directory.

Is it that hard to get an individual law firms site good rankings with google? I have had success with other industries but have never optomized a site for a law firm.

any thoughts would be helpful.