Recently, Google has started to use pay per click as a way to index results. This method proves to be a good strategy to use; however, the list contains keywords that are very much the same with organic results. They are arranged in such away that each column contain four ads. There are also two buttons in the search box of the extra listing that states that the results where sponsored and not searched by the site themselves. What are your thoughts on this? Is there someone also aware of this online occurrence? Share to me your opinions.