It is said that in order for a website to actually get what it deserves in terms of attracting the best possible sources of traffic, it must have a name that really stand out from the rest. Do you believe in this thing? What are your views on the possibility of getting penalized or sandboxed by manipulating the URL settings and deviating from the original name? Is there even a rule that states that we cannot manipulate the settings of a very good URL name in order to make it better optimized? Please share your insights to me. I will appreciate it very much.