Hi. As I am new to SEO I want to clarify certain things in the beginning and want to be very specific about it. I want to know how important keywords are during SEO optimization process. Many webmasters say that including keywords in the domain can bring quick and effective results and can also help in getting better ranking and position in SERP to attract more visitors to the site. So I just want to know from the experts that are these statements true? Is keyword in domain really important? Where else can we utilize keywords while SEO optimization.