I believe you need to win the trust of your readers to retain them. They like to read blogs that are updated on a consistent basis. They like to read original, relevant content. An important deciding factor when it comes to retaining readers is the reputation of your blog. Make sure you establish a good reputation online. I think blogging is an amazing way to reach out to readers. It helps you make a strong presence online. You can engage your readers by having unique, engaging content on your site. Make sure your content is factual, engaging and relevant.