I was asked to optimize my client’s website. Upon checking the status, I got to know that his site is there on the top position of all search engines. I am referring to Google, Yahoo and Bing. However, I came across a weird thing. He was using similar titles for all web pages. I was taken aback. I guess he needs to have a different title for every page. I am sure everyone will agree with me. He should also update his content from time to time. It will entice the search engines and readers of course.