I have a query. I will explain it with the help of an example. What if I want to optimize my website for the word car accessories? What do I do to make the keyword visible in search engines? To the best of my knowledge, unique content works wonders. Also, submitting pages to directories is supposed to be very helpful. Ditto for social bookmarking! I believe all these things are intended to boost your web presence. Now I intend to check the ranking. I want to know the ways to check if the keyword is working or not.