I launched a file hosting site last year. I hosted my friendís blog and I was receiving about 8000 to 10000 page impressions on a daily basis. We had put up 4 Google ads that were all legal and ad sense safe. I was making good money on a per day basis. My eCPM was great. My page impression shot up to 20000. Now, my eCPM is relatively lower. My traffic has increased but I am still not making good money. It is strange that I was making great money earlier when I didnít even have the traffic that I have today. Now that my traffic has shot up, I am not earning as much as I should be earning.