By focusing on a popular keyword since the last month I have invested SEO efforts to bring my website reach 40th position from about the 100th and I have also been observing my competitors in this time.
While all have stayed pretty much steady, one has jumped from 70th rank to 8th rank and ranks well on many keywords. The optimization too doesn’t seem too great for the keywords a page is ranking well for. Can I use any tool to analyze his site or his web pages to know how his rankings got elevated so well? Is there any advice for me?