I would like to share my experience here. I was associated with a company some years ago. They had hired some SEO companies. I wasn’t well versed with SEO then. However, I understood the concept over a period of time. These SEO firms appeared to be unethical. They shamelessly took advantage of my director’s credulity. They even used some tricks to have the contract extended. In such a scenario, what percentage of such firms can be trusted? Can people count on these firms to get their job done? I hope I am not being judgmental. Care to share your thoughts?