Not only does a site need to make sense visually, it should read the same across all computer platforms (PC and Mac) and all web browsers (Internet Explorer, Firefox, Safari, and Opera). Effective site design should communicate an image/brand and help to achieve the siteís goals and objectives. Good design should make a site simple to use. However, some aspects of good design are subjective and itís only through continual testing that you will figure out what works best for the intended audience. what is your viewpoint about this? thank you very much.