The new CEO of yahoo Carol Bartz has consistently emphasized one of Yahoos greatest strengths: its brand. But now they may be changing all that literally. According to BoomTown, Yahoo is looking to revamp its worldwide fortunes with a major rebranding. But for once the companys strength might be working against it. Says BoomTown said "Yahoos branding campaign will certainly have to be a big deal, given that it is one of the top Internet sites in the world and has massive name recognition. And Bartz has been vocal about the importance of touting Yahoo as a well-known brand, even as she has said a lot internally and externally that she detests purple." what is your opinion about this? thank you very much.