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08-11-2009, 11:40 PM #1
- Join Date
- Aug 2009
Taking Advantage of Health Club Internet Marketing
Taking advantage of health club Internet marketing isn't that hard to accomplish, to be honest. But a key point in doing so is in knowing what it takes to use the Internet to its full capability on a consistent basis. One a person grasps this it then becomes a simple matter to design a marketing plan that helps the club and its potential or current client base.
To begin with, try to imagine anything remotely close to what the Internet has been able to give us in terms of instantaneous information retrieval. We'll wait. Done? Okay, the answer should be that there's NEVER been anything like it. We don't even blink an eye at the thought of somebody in Tokyo being able to use a webcam at a gym facility in Kenosha, Wisconsin to see what sorts of fitness clubs are in an area he may be visiting on business next week. Understanding just this will help you to appreciate how vast and powerful the Internet can be.
Really, though, to be honest...how many people in Tokyo will car about the goings-on at a gym somewhere in the heartland of America? Probably not many, but that isn't really what's important. What matters, though, is how easy it is to spread the word about a health club or any other business these days. Think of how old-timey newspaper and other print advertising look by comparison. It used to be that those two things and a bit of TV or radio exposure was the best that could be hoped for.
When a person looks at things through the Internet's lenses, we begin to understand how ineffective such marketing activities really were. Nowadays, any health club owner worth his or her salt will have a slick, informative and visually-interesting website up and running in a rapid manner. The website's ultimate goal will be to increase visits from all around the Internet to it. This is gotten through high placement in Internet search engines. What's for sure, though, is not having a presence on the 'Net is a sign of a lack of seriousness on the part of any business owner.
Given all this, we can begin to understand why health club Internet marketing is such a vital activity in our present digital millennium. We gain even more understanding when we realize that the thing people want more than anything out of the Internet is information. That's why we live in what futurists and other thinkers call the Information Age. And if we can market a club to people out there looking for info on how to get in shape and drop a few pounds, so much the better. After all, there are quite a few out there looking for such things.
And in the above fact lies the answer to a health club's question about where to focus its Internet marketing efforts. If first needs to make sure it has a good website that's not confusing and provides a perceived value to a potential client. Poorly-designed and written sites do more to drive possible customers away than anything else.
As a vital partner to the club website, activities that revolve around getting that website high visibility on club search engines need to take place. This can be done through the submission of well-written fitness or health articles under the club's name to any number of dozens of Internet article directories. And if a club is providing meaningful information to the various directories' readers, what are the chances at least a few of them will visit the club's website to see how it stacks up? Probably pretty high, we'd say.