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Thread: Marketing Co-location
04-29-2003, 05:16 PM #1RH4UGuest
We where hoping some solid co-location providers/resellers could give us some advice on this topic. How do you effectively market your co-location and what sources have you found to help you do this and to reach your customer base/market?
Is something like google adwords really a good way to go about selling premium co-location or does it make you look like a low level provider? What abour radio ads, etc.. any input would be helpful on this topic.
Thanks in advance!
04-29-2003, 06:30 PM #2northwindGuest
Well to be able to offer co-location in the first place, you should be pretty well established so people can actually trust their servers into you network.
04-30-2003, 11:16 AM #3
- Join Date
- Feb 2003
I wouldn't go for radio ads for advertising colocation services. The average Joe won't be colocating a server for any reason what so ever.
As from personal experiance, co-location isn't as nice as it sounds. I'm not sure what level you are currently as far as how far you have prepared yourself. Co-location isn't exactly a walk in the park. If you or someone on your staff isn't proficient enough in the various operating systems you will be co-locating don't even start it. Remember you are going to be the first level of support if something happens. Granted it's the customers machine and their obligation to maintainit, but if they do something to mess it up, you have to know what to do to bring it back up for them. I'm not saying you do this for free. Charge them for your time.
Back to the topic, sorry for that break there. One of the best ways to advertise is to show your uptime. Show the level of service you can offer in an effort to attract business. Figure out a way to prove your network is available 99.999% of the time. Do you offer remote reboot devices, battery backups, onsite backup of data, backup generators, on site security, fire supression, and etc? Being able to effecively advertise all your options and making the customer feeling safe with your company is a major plus. You want to give the customer peace of mind. Make them feel they are making the right decision. Don't look like a fly by night company.
As for as major advertisement, buy adds here on WHC, google, and you name it. Target your customers. Don't advertise on some place where you won't get any customers. Don't advertise to novice users of the internet. Granted it may prove to be a real money maker if you are charging around $100 an hour for support and they don't know anything, but the novice user won't for the most part get thier own server. Look at medium to large corporations in your local community and offer to host their web pages on a server of their choice. If you are going to offer co-location, you might as well offer dedicated hosting.
I hope I didn't get too off topic for you. I'm just hoping you have already have done much of this ground work before hand. Advertising is advertising. You need to decide the market you want to hit and hit it hard. If your starting off from scratch, try to get your local customers first. They are the ones that are more likely to stick around.