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11-21-2006, 05:05 PM #1rohoniGuest
Optimization Versus Paid Advertising
Paid search advertising offers companies an excellent solution to drive traffic to their websites almost immediately. From the short term approach, pay per click presents a smart way to cover a gap between campaign launch and achieving desired rankings results. The long term approach suggests pay per click as an alternative in situations when a website shows a poor performance in the search results in general. However, once you stop paying for the positions, the traffic stops.
Search engine optimization is a fundamental part of internet marketing mix. It requires constant updating and continuous attention of the website content for solid, long-term effective results.
Therefore, if you use paid search advertising and search engine optimization together as an integrated strategy, you have an excellent chance to reach the greatest number of online users.
11-30-2006, 11:58 AM #2
- Join Date
- Oct 2006
Well I prefer to optimize a site rather than using Paid search advertising. I should not totally dependent on paid search for generating traffic. Optimizing my site is good in a long term process and I'll benefit from it a lot. This will also give ample of opportunity to learn various tips and tricks for SEO.
Paid search advertising can be used initially to increase the site's popularity by generating instant traffic.
12-04-2006, 05:21 AM #3
- Join Date
- Sep 2006
In what case do we have a more targeted traffic? If it's generated by se as a result of optimization or traffic from paid search ads? Thanks for your reply.
02-10-2007, 07:06 PM #4wbsoftgroupGuestOriginally Posted by rohoni
02-22-2007, 05:21 AM #5
- Join Date
- Feb 2007
I think that payingfor trafic is a god deal. But that trafic should be quality
03-29-2007, 10:50 PM #6allsuxGuest
just like in the stock market: diversification is the key. you want short and long term investments, balance = reliability and continuous income. monetize your site in various ways - affiliate links, etc... then drive traffic in with various strategies. for some tips on how to start you can get some free advertiing cash signing up with yahoo, msn, and google ... then check out: www.1nf0rmat10n.com/webdesign for various ways to get good key words and add subtle monetizing devices to your page. if you rely on any *one* method you can easily lose it all if and when that method stops working.
04-17-2007, 03:22 AM #7nikitaGuest
optimization is better and it serves the purpose for which it is chalked out.
04-17-2007, 02:16 PM #8
- Join Date
- Mar 2003
Both Search Engine Optimization and pro-active marketing are important. The goal is to drive qualified traffic to your site. When paying for anything - be it for SEO services or online marketing, it is best to figure out ways of measuring success and Return on Investment.DiscountASP.NET
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06-14-2007, 07:01 AM #9sharednickGuest
Instant is never the best. SEO takes time more than money to do but is very worth it in the end. Your conversion ratio will be better and you will be on solid grounds.
Remember it takes time to build something that will last, if you rush it too much it could be dead tommorow.
06-15-2007, 05:03 AM #10etechsupportGuest
You should also go for social media optimization once get your site well optimize for major search engine.