Inception Exists- It’s Called Social Marketing

When the movie “Inception” released, the audience were awestruck with the entire concept of it. Well the marketing guys had the last laugh. Why?  It’s because, they have been doing this to our innocent minds for centuries. They have been selling us ideas and then finally the product, all the while making us believe that it’s our life’s last remaining purpose and if we don’t comply then the alien Romulus clan will come and instantly vaporize Earth (highly unrealistic example but you know this is exactly how it is).

The marketing guys can actually do this because of a simple but mostly ignored necessity, communication. With good communication skills, anything is possible. It is considered as God in the marketing world. It’s this which gets them clients, contacts, networks basically anything you need for your business. Marketing guys bank on the opportunities produced by ‘communication’ and its wingman ‘networking’. Get these two together and a marketing guy with killer charm and skills and you have got yourself a “willing –to- buy- a- pin- at- an- exorbitant- rate customer”.

Now the marketing industry has a lot of branches (total world market domination), but the most eye catching one would be ‘Social Marketing’ (this is where Inception takes place to a targeted audience and not to just one entity). This just happened to be the brain child of Philip Kotler and Gerald Zaltman who literally thought out of the box and came up with a concept which would help them sell ideas to the customer.

Think of it this way, this is more or less on the lines of Inception of an idea which would change your life. This marketing strategy is very interesting and supremely effective and it should be considering it rides on the possibility of brainwashing the potential client into grasping the thoughts or idea being delivered to the customer.

Now don’t be alarmed, it’s just a marketing strategy. They won’t compel you to sell your country’s secrets to a polar bear. The main aim of social marketing is to promote healthy products or to make the society avoid harmful product. The simplest example in recent times being “no smoking in public area campaign”. It has obviously become a hit among the people (or the inception was successful) as you will see very few people (not everyone, as some people don’t ever change) smoking in a public area.

Social marketing is an amalgamation of two things, the social policies and commercial marketing approaches. The difference between this and commercial marketing is that social marketing  primarily focuses on doing good for the society and does not really lose hair over the outcome. That being said, if the cause is a strong one, say, like awareness of sexual health among youngsters, they take a more aggressive approach so that the outcome rate is more positive.

The important thing to note here is that social marketing also needs takers. I mean, you need the society to be around when you give your presentation, right? This is where commercial marketing takes center stage. This team of experts will ensure that you have people around (the targeted audience to be specific) when the event goes down. They will announce it all over the radio, in the newspapers, the internet and basically use all the exploitable resources they have in their kitty.

The downside being this will not work for just anything (if your skills are really good, then maybe). You have to understand how the human mind works.  It always receives positive information much more readily. This is why it is always easy to sell an idea to the customer if he subconsciously thinks about it or follows it (Channelling the Inception Yoda here). So selling them something positive by reinforcing their own ideas (in a positive way, of course) will always help you get a stupendous outcome.

Remember, all it takes is a thought, the more you feed it the more it grows and becomes so potent, that it becomes the way of life. Social Marketing follows this mantra when working towards doing good for the society and the results are evident. if you look around you can always see the  people making a conscious effort to make better choices in their lives be it wearing a seat belt or a condom .

 

Google Panda-Your New Frenemy

The internet is vast terrain with a chock full of information under its belt. It can be easily said that as of now, internet is the modern man’s soapbox. If you have an opinion, you can post it here and you can even do it anonymously. Also if you want to share something with the world, internet is your guy. But what happens in this enormous galaxy of information melting pot is that you sometimes fail to distinguish between the real and fake.

As a user, you need to understand that there are sharks out there just like in the ocean and they are hunting you. Just check your email account for a second. I can guarantee that there is at least one email which promises you materialistic pleasure like a flat in New York city, or a lottery prize of  $1million. Remember that in the internet when something sounds too good to be true, it usually is.

We usually try to steer clear of all these scams with our common sense. But we have to look at the bigger picture too. These mails will have a link to go to a certain website and will ask you to enter your personal details starting with your account number. Also, these are clever people. They make the site look and feel so genuine that you can’t tell the fake from the real one.  So we let ourselves get robbed? You might wonder what the internet or the search engine is doing to keep these scammers away and help the naive or vulnerable from identity theft and cyber robbery. Let’s take a peek.

Every search engine has its own algorithm to keep off content robbers and spammers. But let’s focus on Google as it is the most preferred search engine. Google uses Google Panda which is their search results ranking algorithm. Just after its launch in Feb. 2011, it scraped out almost 12% of the search results!

This algorithm was designed to lower the ranking of low-quality sites, and increase the ranking and return higher-quality sites near the top of the search results. But this backfired and resulted in the infringers getting better rankings than the original websites.

But Google Panda, like everything else around us has evolved. A lot of changes have been made since then and Google Panda has come out bigger, better and even more ruthless than before. This is because the websites don’t seem to keep up with the changing parameters of Google Panda. While its updates keep the previous glitches in mind, various others come up and some sites just never seem to see the light of the day. To avoid the same fate with your website, consider the adding some changes in it.  Take a look at the suggestions below. These will help your website be in the good books of Google Panda and it might just be spared from its wrath.

  • Think long term—When deciding for a complete overhaul, think long term and not just till the new Google Panda update comes around. Concentrate on the user experience. If this is done diligently, you will realise that there are so many minute details which you would have overlooked before that was the major cause of your website biting the dust.
  • Concentrate more on the content quality—Concentrate on the content which is relevant to your website or the product you are selling. Eliminating irrelevant things like reviews for any non related items will provide quality to the content about the things that matter to you and your business.
  • See yourself as the user— You should make sure that your site is convincing. If you look at your site from a user’s point of view you should be able to confidently say, “Yes, I can trust this site with my account information”. You can do it by adding features like logging in through you social networking site’s details. This gives you another level of authenticity. Also, consider removing irrelevant ads and also the density of them.

How to Optimize your Search Rankings

The Internet has a special place in our lives today. It’s more than just a necessity, sometimes, as important as breathing for some people; and it should be, considering it has all the answers. You know you have made it in some way when you and your business get hits by users here.

Gaining visibility in such a platform is no child’s play. You need specific strategies to make an impression and stay in the game. The reason you should take this seriously is because this visibility will bring in more investors and buyers for your business.

This is where I introduce you to a process known as Search engine optimization (SEO). SEO is a process of improving the visibility of a website in search engines via natural or algorithmic methods. They essentially optimise your website ensuring that your site frequently appears in the search result lists. This, in turn, will get your website more visitors from the users.

The idea of the SEO itself sounds very simple. But trust me, it’s not. SEO specialists do a lot of ground work which includes analysis of the way search engines work, what users look for, what search engines are preferred by their targeted audience among others. Also SEO is an ongoing effort, and the more you work at it, the better it will be.

Now, there are ways to improve your SEO standards. Here are a few ways to get you started and help make your presence known in the world of internet.

Blog!

Consider adding a blog to your website and encourage your staff to update it daily. Fresh content is always loved by the search engines &blogs attract search engines like honey attracts bears. You can use it to your advantage if you put fresh content along with allowing visitors to leave comments or ask questions. Blogs also increase the website size and this provides a major SEO benefit.

Choose the right keywords and you have won half the battle

Keywords are essential SEO element. These are the words people will probably use to search your website. Choosing the right ones is crucial because that is what will put your website on the map and in the forefront.

Make sure that you don’t saturate your website with the chosen keyword as, in which case, the search engine will treat it as spam and your website will get wiped out of the race.  The lesson here is to not be too greedy, so just stick to three at most and always make sure to use the available tools in the internet to get the best results for your website.

Join forums

Most forums allow you to have a signature .So just add link to your website along with your signature. The more you publicise your website, the more hits it will get; the more hits it gets, the more you attract search engine crawlers to your site to find out what the hype is all about. But it’s best to join forums which are somewhat related to your website or business. It will not help you if you join a forum for single mothers when your business involves manufacturing car parts.

Be unique

You need to make sure that your content is unique. If the content of your page is relatively similar to any other site on the net, your site might be mistaken for a duplicate site, and the crawlers could just jump over your site. Moreover, it might raise the issue of plagiarism.

Connect with people

Studies have shown that buyers/users come back for more if the website gives out free deals. Figures! To reinforce these study results, consider giving out free samples, free download link for an eBook about your product.

Make it worthwhile

Users always visit websites because they need information or have queries. Provide links, articles or even testimonials regarding your website to them.  Just ensure that visiting your website was not a waste of time for the users.

Try PR

Try to get good press about your business. Handle it in such a way that newsletters, online publications include links to your website for further reference. This will surely get you more traffic.

 

Cloud Computing and its Ups and Downs

Cloud computing though a booming industry still feels like an uncharted territory for many. This is because a lot of us still don’t understand the concept clearly. Cloud computing, in a nutshell is an internet based computing system where you pay for only the resources that you use. Cloud computing provides a convenient on-demand network access to a shared space that can be quickly specified and released with minimum interaction.

 Cloud’s the limit

The reason behind cloud’s immense presence today is because of the features it possesses. For one, it is predictable meaning it can be accessed anytime , anywhere  as long as you have a internet connection.

It is scalable. You can expand it or contract it based upon your needs and requirements. This ensures optimization of the resources. Also the operational cost of the cloud is very low because you only pay of what you use.

How safe is the cloud?

Before you invest in cloud technology, you need to understand its security details, reasons being your sensitive information needs to be kept safe. The following cloud features guarantees you just that:

 

  • Cloud‘s shifting feature moves public data to an external cloud to reduce the exposure of your sensitive data.
  • Clouds are enabled with automated security management  which makes the system simpler.
  • It also has disaster recovery features, which ensures that in case of an emergency, your data is not lost.
  • On-Demand Security Controls
  • Real-Time Detection of System Tampering

The downside of these security measures is that you would have to trust a third party with the security. You will also lose any physical control over the security issues regarding the safety of data.

Keep an open mind

Even though it is a well thought out scheme, it certainly has had its failures which have resulted in slow adoption to the new technology. Despite the hoopla surrounding the cloud, various industries are weighing in their options regarding what can be hosted on cloud and what belongs to government owned computers.  This has happened after the failures observed by Amazon last year. Experts recommend on keeping an open mind about the cloud and planning efficiently with good service level agreements to use the cloud effectively.

Cloud’s Mission:

The message is clear, cloud’s mission is to provide proper guidelines to new and existing businesses for creation and management to gain maximum value from cloud computing. The bottom line is that the customers should choose the right choice regarding cloud. As Galen Gruman of InfoWorld noted, “Cloud is a way to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software.”

Use the Right Keywords and See Your Business Grow

Setting up a website takes a lot of time and effort from a person. The last thing you would want will be to see all that hard work go to waste. First thing you would do is make sure that your website gets noticed by the users. How? By choosing the right keywords, meaning a certain string of words when entered in the search engine will get your website hits.

What Exactly Are Keywords?

They are the most important SEO element. In simple terms, these are the words people will probably use too search your website. Choosing the right ones is crucial because that is what will put your website in the map and in the forefront.

There are many ways to determine which keywords will get maximum hits and the SEOs do all the analysis, from what users are searching for to what the competitors are searching for  and which keywords suit your website.

Choose the right keywords and you have won half the battle:

Today, the web is packed with sites and it is crucial to make a mark for yourself in such a place. Keep a realistic goal- something like achieving constant top ratings for two-word or three-word search strings.

Let me explain, take a simple example, say your website is about jewellery, try to focus on keywords like “quality stones”, “ Fashion Jewellery”, “statement pieces” rather than on just jewellery. It’s a good idea is because it’s best to focus on less competitive highly specific keywords than the more popular one-word ones.

Use’ them liberally:

Once you have chosen the right keyword, it’s time to focus on the content of your website. This content needs to be keyword rich. The density of the keywords used in the content is important as a lot of it and its spam, too little, it won’t show up. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try out a tool like “Keyword Density Checker” to determine the keyword density of your website.

Focus On your Keywords:

Your keyword’s quality is one of the deciding factors on whether your website will show up or not. So try using your keyword on headings, in the title page etc to boost your visibility on the internet.  Another thing to remember is that if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!

Do a dry run:

After choosing the keywords, run it by “Google keyword Suggestion Tool”, which will give you related list of keywords. Now all you have to do is shortlist the ones which seem relevant to you and have a global reach.

Finally, don’t get greedy. While SEOs recommend having 5 keywords in the URL, no one wants to remember such a long URL. So just stick to 3 at most and always make sure to use the available tools in the internet to get the best results for your website.

 

 

How Adwords & SEOs Makes your Business Work Better

You know it’s time to get a website for yourself when your business is taking off, you have secured a few clients, you have passed the initial hurdles and the only direction you intend to go is forward. The most logical method is to market your product and generate interest among the masses. Marketing plays a very important part in it, most specifically Ads. The easiest way to reach the masses today is by posting ads on the internet. More often than not everyone is on it and this provides you with an excellent opportunity to sell your product. How? Two words- ‘Google Adwords’.

Adwords: Advertising at the next Level:

Google Adwords is Google’s main advertising product and main source of revenue. Adwords is the new revolutionised way of putting your product across to the masses. It offers sweet deals like pay-per-click, site targeted ads, cost-per-thousand ads among others, and they have a worldwide distribution. If you are thinking about giving this a shot, check this tool’s remarkable features and I can assure you will never look back.

Its Ad targeting feature enables you to specify which IP addresses you want to exclude, meaning, where you don’t want your ads to appear. This feature comes handy if you are looking for a specific audience to market your product.

You can also control the frequency of your ads appearing to the same user at any given time. This will give you the exposure you need for your product and put you on the map for your targeted market.

The Best part is that it does your work for you, meaning Google will place your Ads where it’s relevant based on your keyword list. This basically means that if your business is related to car parts manufacturing, your ads won’t appear in websites selling beauty products. The Adsense Publisher work to select channels related to the nature of your ad and places them there, thereby increasing the performance of your ad units.

SEOs: What they do?

The main motive behind using ads is visibility, while Adwords do the easy part for you. It all comes down to choicest keyword  that you need to provide so that when the users enter a search term relevant to your website or business, you come on the first page itself. SEOs help out in this case. SEOs are ‘search engine optimisers’, which basically works on improving the visibility of a website in the search engines. SEOs consider how the search engines work, what people search for etc and analyse them to optimise the results. In case of websites, they edit the content and other coding to increase its chances of getting maximum hits.

What to look out for:

Once you have a selection of keywords, it’s time to do a dry run to see how well they work. This is important because more often than not, even after a year of SEOs’ hard work, the website doesn’t reach the first page in the result section.

Now let’s assume that your website did make it to the first page, there is no guarantee that it will get hits from the users. This is primarily because of its failure to reach out in a massive scale. This kind of result is not very uncommon, but the entire process leading up to it is expensive; but if it is launched with an Adword Campaign, it will cost less and will take less than a week to figure out the bounce rate (traffic) of the chosen keywords thereby probably save a lot of SEO efforts.

Dedicated Servers or Virtual Private Servers (VPS) – Make the Right Choice

The term ‘dedicated server’ does not have anything to do with someone you hired to take care of your whim and requests. It is just a type of web hosting provider for a website.

Usually when a person starts a website say for his business, they most definitely will need a host. A shared server does the trick. This is because, they are cheaper comparatively and a godsend when you are just starting out and can’t afford to spend a lot on a dedicated server. However, once your business takes off, you would want to expand the space for forums, something that a shared server can’t provide, it is then, you should consider getting a dedicated server.

These servers as the name suggests hosts only your website, so all that space is just for you. You can choose to fill it up in any way you want.  It also ensures that other websites on the same server won’t be affecting the performance of your own website. It provides highly secure, powerful websites without the cost of having an in-house solution. The best part it is customisable. Also by utilizing dedicated server hosting rather than owning a server you will not need to operate and maintain a data center.

A virtual private server (VPS) on the other hand, is basically when you share the physical server hardware with other websites, but you are allocated a dedicated slice of the system resources. VPS is a good bridge between low cost shared hosting and getting a dedicated server. It has made web hosting affordable and within everyone’s reach.

  • VPS is cost effective as it allows you to hire only the space you need. Look at it this way, say you want to rent a room, with dedicated servers; you need to rent the entire building just to rent the room whereas in VPS you just rent the room you need.
  • VPS gives you complete control of your space which includes installing OS, specific applications, software and hardware, much like dedicated servers, but at much lower cost.

One major glitch in the otherwise perfect system is that if your server is generating considerable amount of spam, then the search engines must penalize the entire server. This would affect your speed too.

Now that you have understood the significance of both VPS and a dedicated server, let us look at the major differences between them. This will help you make a better choice for your website.

Dedicated servers come with a huge storage space which would involve a huge financial commitment and if you are not going to need all that space, it’s not a viable option to consider. In case of VPS, you will get only what you asked for. The upside of this arrangement is that you will save quite a bit.VPS and dedicated servers provide complete control of your space but VPS does it cheap.

Dedicated servers are a way to go when you need specific hardware and software to run your site. This is because, these servers allow resources to be accessed and utilized for any given site on the server. These also prove to be quite useful if you need to run multiple sites simultaneously, a feature that VPS doesn’t possess.

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Wading Through WordPress

Gone are the days when there were only a handful of designers who could make a masterpiece out of your website but would charge exorbitantly for their services. With the advent of the blogging generation, creating a website has become a cakewalk. You no longer have to laboriously code; you have plugins to do the job for you. But this task can be slightly tricky and mindboggling if you are new to web generation.

Given below are some tips that can help you ease your way through the worldwide web. Also given below are some actions you might want to avoid in order to create a website that will simply draw crowds. Since I am a big fan of WordPress, I can also provide you with solutions to some of the potholes.

One of the major mistakes you are likely to make as an amateur is clutter your sidebar with social fanfare. Remember, it is not just about publicity. It is also about easy access. If you intend to overindulge yourself with links to social sites, you would unintentionally be burying critical information that your client may be looking for. Let me tell you the thumb rule of website designing: if the client has not located the required information in thirty seconds, they will go elsewhere.

No, I’m not asking you to strip down the sidebar and provide only good content. The whole idea of online marketing is lost if you do so. If it’s not easily shareable, people are not likely to put themselves through unnecessary strain to promote your brand. What you need to do is some spring cleaning. Keep the links that bring in most of the traffic and toss out the rest.

If you use WordPress, you can go to Appearances and Widgets and disable the widgets that you don’t need. Hoarding is an absolute no-no.

The next mistake that one normally comes across is the effect of the blogs era. People do not care when an article was written; they care about what is in it. So, if you make it easy to find, you will be amply rewarded. Categorize your articles on the basis of content rather than the date. Searching for the right information becomes considerably easy when you follow this approach.

To categorize the media files in WordPress, go to Settings & Media and uncheck Organize my uploads into month- and year-based folders.

If you are familiar with SEO techniques, the next one will be easy to follow. For those who are unfamiliar with the technique, here is a quick 101. Search engine’s crawlers crawl through your website at regular intervals looking for fresh and relevant content. These crawlers look for specified keywords in your content so that your page can be bookmarked in its memory for faster retrieval. For high SEO ratings, you have to use the keyword in your title, and subheadings too. It is an added advantage if it’s used in the permalink as well. In most cases, the title itself gets converted to a permalink; but then, you run the risk of stuffing your permalink with keywords that gives a very shabby look to the website.

It is important to keep in mind that although you have to make it easy for the crawler to locate you, the content will eventually be read by a human. So, you have to make the site both human and crawler friendly. You can modify the permalinks in WordPress by simply clicking on the permalink tag and retyping the permalink with relevant keywords and eliminating unnecessary words.

The advantage of sharing your page and website on networking sites these days is that they display a small description along with the link. The disadvantage of sharing your page and website on networking sites these days is that they display a small description along with the link. So you have two sentences to capture the readers’ attention. Those two sentences could make or break your marketing strategy. It is absolutely imperative to get the title and description right.

Titles help in SEO optimisation, but the description is meant only to attract readers. To edit what appears in the description, you can use softwares like Scribe.

As you might know by now, a homepage is the most important page in your website, considering that the client finds your site through the homepage, that is. Use simplistic themes. Do not make your site too flashy. The flash takes away the focus of the reader from the content and eventually, you. Use some premium themes instead of free ones. They give you more freedom to shape your site as and how you wish. You will not have to deal with unnecessary navigation menus.

Understanding WordPress and finding your way through it will help you go a long way in developing a user-friendly website that will draw crowds. I recommend you go through some WordPress tutorials before you start designing your website.

Content Marketing, Anyone?

If you have been in marketing and advertising for some time now, you will notice that like service, marketing and advertising is not a onetime deal; you have to keep going back into the battlefield and you have to keep winging it till you get lucky. If you thought that you would market your company brilliantly the first time and let your success stories take care of you for the rest of the ride, you thought wrong.

Consumer mind is like a water pipe. What goes in eventually comes out. They will forget about you. They have limitless water molecules to transfer. You can’t get free lunch forever.

What do you do? You keep interacting with them and constantly keep reminding them that you are in the market and you would love to do business with them.

How do you do that? Say hello to content marketing.

Adopting only traditional ways of marketing is not cutting the deal anymore. Merely shooting ad-films and airing them over and over again is no longer sufficient. Besides, ad-films are expensive. What you need is something more concrete; something more direct; something that directly calls for an action; something that pulls at your end user’s strings more effectively.

Coca-Cola greatly supports these marketing techniques. If it works for a multi-billion dollar company like Coca-Cola, it will work for you too. Like I said before, you need to keep coming back to your users with small treats. With technology seeping into every crack in our lives today, making your presence permanent is not going to be difficult at all.

Make it share worthy

Keep a regular flow of content; by content I mean press releases, phone apps, viral videos, ads, blogs, social networking and much more. You have to ensure that all these contents have a connecting link, a strong, common idea, if you will. They should all promote you. That is the reason for their existence.

Merely putting out content is not enough. You should always maintain the quality of your content. Ensure that your content is so good, that it can spread through the online communities like wild-fire. If you can do that on a regular basis, you, dear sir/miss, have arrived. Remember, nobody likes boring, lengthy content. Keep it simple, silly.

Throw in some variety

Innovation is the key to attention. But I’m not asking you to go all the way to town with it. Play it safe too. Coca-Cola, for instance, follows a 70-20-10 approach. 70 percent is safe, easily acceptable, easily creatable, yet interesting content. This section has less chances of blowing up in your face.

20 percent is a moderate risk category, where you derive inspiration from the low risk section and delve deeper. This takes a good amount of time and energy to pull through. This is meant to connect one level deeper with your audience.

The remaining 10 percent is a potential landmine. You bombard your audience with whacked-out, brand new ideas and just hope that it is a hit. Let me tell you, great ideas are made of this stuff. This section is what gives the creators a creative high, a mental dope.

The problem with this is that not too many marketers how to categorise the 70%- 20% and how to go about writing content for the two categories. In the 20percent category, you explore the consumer’s issues in-depth and try and address it through your content. In spite of it being an in-depth piece, make sure you keep it crisp.

The 10%, on the other hand, challenges every fibre of your creativity. It gives your company new ideas for the next big thing. So don’t try to be afraid to try something new.

Make it the best thing of your life

Remember to be your own worst critic. That way, you are bound to come up with award winning stories. There can be no compromise on content excellence because the image of your company will be based on the content you will write.

Be open to ideas from everyone in your organisation. Keeping your ear open to ideas is one of the requirements of a successful marketer. And back the idea with excellent content. There is no way around it. There is no substitution to good content. Without good content, all marketing strategies can be flushed down the drain.

 

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Looking For The Right SEO Keywords?

So you noticed the growing importance of internet marketing and you decided to ride the wave. Soon, you run into a solid wall called SEO keywords. With the previous search engine optimization, you had to nail the exact keyword in order to get a healthy traffic into your website. With each word in English language having a truck-load of synonyms and semantics, life could not have been any more nightmarish.

Thankfully, that age is past.

Modern search engine optimizations have understood the drawback of the outdated SEO and have upped their game significantly by researching on the keyword and taking into consideration the keyword’s semantics and synonyms too.

The process sounds extremely complicated but since you will not be involved in implementing the algorithm, you should not be too worried. Yes, it will help boost traffic to your site now.

But it is always good to know how the new search engine optimization works so that you can structure your content to exploit the algorithm and drive in more traffic.

Before we begin, it is essential to understand what a semantic means. It is defined as the possible interpretations for a word. When a user usually searches for a keyword, he may not always specify what exactly he is looking for. For each word, a search engine can pull up multiple links covering a broad information range. For example, orange could be a colour or a fruit or it could even be a movie. Unless the search is specific, the search engine would pull up all the links. Search engine algorithms have the understanding of a five-year old. You should keep that in mind and proceed to tweak the keywords accordingly.

To take full advantage of the semantic keyword technique, you have to define your core term with clarity. For this, you can make use of Google keyword tool and look up most common search phrases people use to search what they are looking for and you can make a list and use most relevant search phrases to tag you content. Note the repeating keywords with the search phrase itself. Make a list of those too.

Now that you have defined your core keywords, proceed to look at your supporting keywords that the readers could find the solution to in your content. They may not be the core problem that your content may be addressing, but it could be one of the close tangents. In simple terms, you are also linking related keywords to your content.

Now, third step is slightly a drone. You also make a list of keywords that your content has far off relation to. This is called stemming keyword search. In this step, you are trying and taking pathetic shots at the improbable keyword searches. Try to analyse the small picture behind the glossy, big picture. The advantage of this technique is that you will be able to see and add additional information that the user might want but doesn’t know it yet. You get extra brownie points for helping them out further. This technique will help you write extensive content.

Now all you have are tons and tons of keywords but no content yet. Dig into the keyword lists and see what you can use to write content and create a rough draft. See if you can add any more information to the content without overwhelming the reader with content.

Note that all the keywords are in some way or another related to your content. Make sure you are not unnecessarily drawing the readers attention to something that is not relevant. Even if it is a couple of wasted minutes, it is an unforgivable sin!

Do not rely on only the Google keyword tool. Sometimes, it can be slightly limiting. Use your own discretion too. Who knows what to search for better than an Internet surfer himself, right?