All About Top Level Domains (TLDs)

Before we ask that, we need to know what exactly a top level domain is. It’s actually pretty simple and straight forward.  If you want your business to get noticed or want to take it to the next level, you need to make sure that you do it right. So, keeping up with the times, most people will recommend getting a website for your company or business. Now to get a website all you have to do is register a domain of your choice. Sounds simple? The catch is, thousands of domains are registered every day, so you might not even get the one you chose for yourself. Then what do you do? You take the help of Top Level Domains available which can facilitate your and your business requirements.

The top level domain (TLD) should be unique so that it can generate maximum interest and help your business develop. For e.g., if your business is targeted exclusively in India then, it’s a good idea to choose ‘.CO.IN’ top level domain

Doing some research on domain extensions always proves to be useful because, as mentioned earlier there will be cases where the awesome domain name chosen by you will already be registered. In those cases, getting a domain extension will save you a lot of trouble. ‘.biz’ for business websites, ‘.info’ for information sites ‘.mobi’ for mobile products and services are fine examples for domain extensions.

To get a better idea about the Domains there are 2  kinds-generic  TLDS and Country Code TLDs. The generic ones include names like, ‘.COM’, ‘.NET’, ‘.INFO’, ‘.ORG’, ‘.BIZ’ that are widely open for registration to all users. There are also country specific TLDS available for which specific registration rules apply-,’.IN’, ‘.UK’ are country specific TLDS.

Benefits:

It’s always easier to communicate when all the members have the same domain within the organisation. ‘Member-name. organisation’ enables the client to locate their members on the internet in the most clearest possible way.

Owning a TLD means that owners have the choice and complete freedom to control their own name-space (it is the name that comes before the dot) so, they can formulate their own policies to ensure the interest of their internet community.

You can create second level domain names (e.g. in ‘.ac.in ‘.ac’ is the second level domain name) .This means you can commercialise the domain registrations and create a revenue system using the TLD as a generic domain extensions.

Now that you are equipped with all the information, how should you go about applying for one? To find out, you need to know about ICANN.

The Internet Corporation for Assigned Numbers and Names, or ICANN regulates the use of Internet domain names. It collaborates and assists different organisations to ensure the continued success of the internet. It announced last June that it would open the field of generic top-level domains (“gTLD”), the identifiers to the right of the dot (.com, .biz, .org) from the current 22 to any word in any language. The application period began on January 12, 2012 and will end 3 months later.

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