That Sneaky SEO!

Search engine optimisation is not that easy to wrap your mind around. Just when you thing you have a got a hang of it and you get set to raise your website’s ranking, SEO changes its algorithm.

First there was the Alta Vista algorithm where the number of times a keyword was repeated was what boosted the ranking. The algorithm bombed when people started using the keywords more number of times than actually giving information to prospective clients. So now, Google being the most favoured search engine, changes its search algorithm before anyone starts to get too comfortable with it and tries to trick it to boost ranking.

Well, want to know what the latest trick is? Read on.

Search engines now focus on the quality of the site rather than the number of visitors to the site. With viral video craze, it is no longer a herculean effort to bring up the stats for your site. But that apparently is not what search engines are willing to buy.

I cannot sufficiently stress the importance of good content. But that is not the only secret to success. And neither is making your website unnecessarily bulky. You should give all the information and you need to give the right information. I have told you this repeatedly, and I’m saying it again: optimization is always your second priority; the first has to be the people who will read it. Your website has to be people-centric. Address their concerns and they will find their way back to you when they need you again.

One of the many factors Google looks at to decide your rating is the amount of time that a viewer spends on your website; whether or not your website is enticing and informative enough to hold the reader’s attention. For this, you have to unclutter your website. Take off all the irrelevant information that you put in there just to add weight to the website. It’s not required.

Make sure that your site does not take too long to load. The time taken to load should not be the time it takes them to rush to the supermarket, pick up their groceries, stand in the queue to get it billed and get back. Nobody wishes to wait for spectacularity to make an appearance. They have other sites to explore.

Make sure that your content is not riddled with incorrect grammar and atrocious use of big words. A heavy read is no read. Also, your website is the face of your company. If you do not proofread and check for errors, that’s ‘strike one’ for you. Remember, keep it simple, clean and interesting, silly. If it’s share-worthy, it’s love-worthy.

It’s nice if you have diverse information to share. It’s even better if you have one thorough repository that everybody would turn to when they have a question regarding the issue you are addressing.

I have noticed — and I’m sure you have too–that websites focus more on the home page and as they proceed with subsequent pages, their interest starts to wane and that is pretty apparent with their dedication to the page. When a reader lands on a page that shows your diminished interest, well, they would not like to hang around for long. So treat every page as your home page and shower it with affection.

Why do we like ballet? Because one movement gracefully leads to another and there is no jarring movement. Your website should be the online manifestation of ballet. One link should gracefully flow into the next. And they should be easy to find! Provide internal links within the content itself. That will stall the reader on your website longer. But don’t overdo it. it is advised to limit the internal links to only four.

Remember, trying to find a way to beat the algorithm is only a temporary solution; until the algorithm is changed again. Focus on the end reader, instead. You cannot go wrong.

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