Wading Through WordPress

Gone are the days when there were only a handful of designers who could make a masterpiece out of your website but would charge exorbitantly for their services. With the advent of the blogging generation, creating a website has become a cakewalk. You no longer have to laboriously code; you have plugins to do the job for you. But this task can be slightly tricky and mindboggling if you are new to web generation.

Given below are some tips that can help you ease your way through the worldwide web. Also given below are some actions you might want to avoid in order to create a website that will simply draw crowds. Since I am a big fan of WordPress, I can also provide you with solutions to some of the potholes.

One of the major mistakes you are likely to make as an amateur is clutter your sidebar with social fanfare. Remember, it is not just about publicity. It is also about easy access. If you intend to overindulge yourself with links to social sites, you would unintentionally be burying critical information that your client may be looking for. Let me tell you the thumb rule of website designing: if the client has not located the required information in thirty seconds, they will go elsewhere.

No, I’m not asking you to strip down the sidebar and provide only good content. The whole idea of online marketing is lost if you do so. If it’s not easily shareable, people are not likely to put themselves through unnecessary strain to promote your brand. What you need to do is some spring cleaning. Keep the links that bring in most of the traffic and toss out the rest.

If you use WordPress, you can go to Appearances and Widgets and disable the widgets that you don’t need. Hoarding is an absolute no-no.

The next mistake that one normally comes across is the effect of the blogs era. People do not care when an article was written; they care about what is in it. So, if you make it easy to find, you will be amply rewarded. Categorize your articles on the basis of content rather than the date. Searching for the right information becomes considerably easy when you follow this approach.

To categorize the media files in WordPress, go to Settings & Media and uncheck Organize my uploads into month- and year-based folders.

If you are familiar with SEO techniques, the next one will be easy to follow. For those who are unfamiliar with the technique, here is a quick 101. Search engine’s crawlers crawl through your website at regular intervals looking for fresh and relevant content. These crawlers look for specified keywords in your content so that your page can be bookmarked in its memory for faster retrieval. For high SEO ratings, you have to use the keyword in your title, and subheadings too. It is an added advantage if it’s used in the permalink as well. In most cases, the title itself gets converted to a permalink; but then, you run the risk of stuffing your permalink with keywords that gives a very shabby look to the website.

It is important to keep in mind that although you have to make it easy for the crawler to locate you, the content will eventually be read by a human. So, you have to make the site both human and crawler friendly. You can modify the permalinks in WordPress by simply clicking on the permalink tag and retyping the permalink with relevant keywords and eliminating unnecessary words.

The advantage of sharing your page and website on networking sites these days is that they display a small description along with the link. The disadvantage of sharing your page and website on networking sites these days is that they display a small description along with the link. So you have two sentences to capture the readers’ attention. Those two sentences could make or break your marketing strategy. It is absolutely imperative to get the title and description right.

Titles help in SEO optimisation, but the description is meant only to attract readers. To edit what appears in the description, you can use softwares like Scribe.

As you might know by now, a homepage is the most important page in your website, considering that the client finds your site through the homepage, that is. Use simplistic themes. Do not make your site too flashy. The flash takes away the focus of the reader from the content and eventually, you. Use some premium themes instead of free ones. They give you more freedom to shape your site as and how you wish. You will not have to deal with unnecessary navigation menus.

Understanding WordPress and finding your way through it will help you go a long way in developing a user-friendly website that will draw crowds. I recommend you go through some WordPress tutorials before you start designing your website.

Comments

  1. Hello! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your posts. Can you suggest any other blogs/websites/forums that go over the same subjects? Thanks!

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