Setting up a website takes a lot of time and effort from a person. The last thing you would want will be to see all that hard work go to waste. First thing you would do is make sure that your website gets noticed by the users. How? By choosing the right keywords, meaning a certain string of words when entered in the search engine will get your website hits.
What Exactly Are Keywords?
They are the most important SEO element. In simple terms, these are the words people will probably use too search your website. Choosing the right ones is crucial because that is what will put your website in the map and in the forefront.
There are many ways to determine which keywords will get maximum hits and the SEOs do all the analysis, from what users are searching for to what the competitors are searching for and which keywords suit your website.
Choose the right keywords and you have won half the battle:
Today, the web is packed with sites and it is crucial to make a mark for yourself in such a place. Keep a realistic goal- something like achieving constant top ratings for two-word or three-word search strings.
Let me explain, take a simple example, say your website is about jewellery, try to focus on keywords like “quality stones”, “ Fashion Jewellery”, “statement pieces” rather than on just jewellery. It’s a good idea is because it’s best to focus on less competitive highly specific keywords than the more popular one-word ones.
Use’ them liberally:
Once you have chosen the right keyword, it’s time to focus on the content of your website. This content needs to be keyword rich. The density of the keywords used in the content is important as a lot of it and its spam, too little, it won’t show up. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try out a tool like “Keyword Density Checker” to determine the keyword density of your website.
Focus On your Keywords:
Your keyword’s quality is one of the deciding factors on whether your website will show up or not. So try using your keyword on headings, in the title page etc to boost your visibility on the internet. Another thing to remember is that if you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!
Do a dry run:
After choosing the keywords, run it by “Google keyword Suggestion Tool”, which will give you related list of keywords. Now all you have to do is shortlist the ones which seem relevant to you and have a global reach.
Finally, don’t get greedy. While SEOs recommend having 5 keywords in the URL, no one wants to remember such a long URL. So just stick to 3 at most and always make sure to use the available tools in the internet to get the best results for your website.